Instagram has set its sights high on Threads, its messaging app, with ambitions to become the leading platform for public online conversations. Adam Mosseri, head of Instagram, made this bold statement on the first anniversary of Elon Musk's takeover of Twitter. The goal was revealed during an AMA (Ask Me Anything) session, where Mosseri was asked to define what success for Threads would look like after a year.
The discussion around Threads' future began with Mosseri's admission that the company is currently debating about its long-term aspiration. He emphasized that the primary goal of Threads is to be the primary platform for online public conversations. This aim, according to Mosseri, would put the app at the center of cultural relevance in addition to its overall user base size.
The aspiration for Threads was revealed as part of a wider conversation about Meta, Facebook's parent company. This discourse was prompted by a question about what a successful year for Threads would look like. Mosseri's response indicated a clear ambition for the app to play a significant role in the shaping of online conversations.
In conclusion, Instagram's big plans for the Threads app indicate an ambition to redefine the online public conversation space. By aspiring to make Threads the go-to platform for public conversations, Instagram could reshape the way we interact online. With clear goals and a significant consumer base, it will be interesting to see how Threads evolves in the next year to meet these lofty aspirations.